Cause Marketing
September 22, 2015 at 10:52 am
The New York Times reports that McDonald's has asked other "like-minded" organizations, like MasterCard and Facebook, to help it raise money to help the United Nations’ World Food Program respond to the migrant crisis in Europe and the Middle East. The reasonable conclusion for this is the pressure following Burger King's ill-fated suggestion that the…
September 22, 2015 at 10:24 am
Cause marketing has been around for decades, but a clear formula for success is elusive. Often, conflicting goals and differing expectations between nonprofits and their for-profit partners lead to frustration and disappointment. Through an exciting project my organization undertook this year, we learned a few key lessons that can help others launch a successful partnership...
September 18, 2015 at 10:12 am
Burger King officials announced Thursday that they will team up with Denny's, Wayback Burgers, Krystal and Giraffas to give away 1,500 "Peace Day burgers" at a pop-up restaurant in Atlanta on Sept. 21. The Peace Day campaign was launched last month when Burger King took out full-page ads in the Chicago Tribune and The New York…
September 18, 2015 at 10:01 am
The tech giant, which already has given more than $1 million to relief organizations, is offering to match individual donations up to $5.5 million in the hope of raising $11 million. Google will hand the funds to Doctors Without Borders, Save the Children, the International Rescue Committee and the UN High Commissioner for Refugees. The…
September 3, 2015 at 10:17 am
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback…
August 31, 2015 at 11:04 am
McDonald's angered the Internet on Wednesday with its snarky response to Burger King's call for a temporary "ceasefire" in the name of International Peace Day. The Miami-based subsidiary of Restaurant Brands International announced its proposition via full-page ads in The New York Times and the Chicago Tribune to get its competitor's attention. The ads suggested…
August 27, 2015 at 11:40 am
On Wednesday, Burger King called for a temporary armistice with McDonald's, suggesting that the two companies combine their signature sandwiches into a McWhopper. The sandwich would be sold for a single day, with proceeds benefiting Peace One Day, a nonprofit aimed at raising awareness for the International Day of Peace...
August 17, 2015 at 2:10 pm
In the weeks since Baltimore was torn by riots, nonprofits have earmarked millions of dollars for struggling city communities to address the unemployment, poverty and other underlying problems that fueled the April unrest. Fifty families that were affected by the riots will be given vehicles and a course on car maintenance, providing a cornerstone to…
August 12, 2015 at 1:35 pm
While cause marketing has been around since the 1980s, there has been a significant recent uptick in the number and prominence of cause marketing initiatives. This should be great news for all of us interested in furthering our missions with perhaps the added benefit of big brand budgets and star-studded attention...
July 15, 2015 at 1:52 pm
If you walked into a Walgreens pharmacy in the month of May, there’s a good chance your trip to the checkout counter involved more than just the usual assortment of two-for-$3 candy specials and glossy magazine covers. That’s because Red Nose Day—a premier celebrity telefunding event in the U.K.—was readying its May 21 U.S. debut,…
