Cause Marketing

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on cause marketing/corporate partnerships.

More and more, you hear about how nonprofit organizations either are or should run more like for-profit businesses than they have traditionally. It's a hot topic in the nonprofit sector today, and the conversation continues to pick up steam, particularly with technological advances changing the way donors/consumers engage with brands — both in the business world and nonprofit world.

Among the ever-evolving buzzwords and old debates in the nonprofit sector, a new concept has entered the fray: running your nonprofit like a for-profit.

Are you utilizing the right tools and strategies to optimize the amount of online donations you receive? Here, we’ll explain two simple strategies for improving your organization’s corporate-giving metrics by making just a few simple edits to your website.

Ted Hart speaks with nonprofit consultants Jean Block and Niki Nicastro McCuistion about social enterprise on his Nonprofit Coach radio show.

Ted Hart speaks with Craig Bida, executive vice president at Cone Communications, about the Global Corporate Social Responsibility Study on his Nonprofit Coach radio show.

The biggest difference maker in securing successful corporate support is finding the proper match in values between the company and the nonprofit, and nothing can bring two entities together more effectively than personal experience. That’s what made Boston-based Dana-Farber Cancer Institute (DFCI) and telecommunications solutions provider Granite Telecommunications such a perfect match.

Model Citizen Fund founder Dan Fleyshman discusses his organization's fundraising and its partnership with the Karma Foundation.

The Model Citizen Fund partners with the Karma Foundation to help the needy. Dan Fleyshman, founder of the Model Citizen Fund, and Marvin Epstein, executive VP of the Karma Foundation, recently spoke with FundRaising Success about their organizations and their fundraising partnership.

KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.