Branding

I'm kind of embarrassed at how weirdly happy I am that freecreditscore.com has finally given in to consumer pressure and brought back its original spokesband featuring cheesy-adorable French Canadian lead man Eric Violette.

Marketing is how your organization builds and strengthens your relationships with the people whose help you need to move your mission forward, as donors, partners, volunteers or in other roles.

Here are five principles that characterize today’s most innovative nonprofits and thoughts on how you can apply them to your organization.

For most nonprofits, branding can't take the place of solid strategies. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue.

With life returning to the economy and many fundraisers reporting improved numbers, maybe now is the time for your turnaround.

For most nonprofits, branding can't take the place of solid strategies. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue.

Some things are worth obsessing about. We mess up, and we'll pay the price. So, choose your fundraising obsessions carefully, and you'll keep your donors loyal and your good work will increase.

FundRaising Success Editorial Advisory Board member Nancy Schwartz, president of Nancy Schwartz & Co., shares her recommendations for Susan G. Komen for the Cure leadership right now following last week’s controversy, on the mission and branding fronts, on her Getting Attention! blog.

Getty Images announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film.

It's a new year and a new name for one Roanoke, Va., regional nonprofit organization. The area's 26-year-old adult literacy program, Literacy Volunteers of Roanoke Valley, officially changed its name to Blue Ridge Literacy on Jan. 1.

The new name, according to a news release, reflects the growth in programs and geographical outreach beyond the Roanoke Valley.