FundRaising Success Editorial Advisory Board member Nancy Schwartz, president of Nancy Schwartz & Co., shares her recommendations for Susan G. Komen for the Cure leadership right now following last week’s controversy, on the mission and branding fronts, on her Getting Attention! blog.
Getty Images announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film.
It's a new year and a new name for one Roanoke, Va., regional nonprofit organization. The area's 26-year-old adult literacy program, Literacy Volunteers of Roanoke Valley, officially changed its name to Blue Ridge Literacy on Jan. 1.
The new name, according to a news release, reflects the growth in programs and geographical outreach beyond the Roanoke Valley.
Since Steven Spielberg established the Survivors of the Shoah Visual History Foundation in 1994, the organization has devoted itself exclusively to the memory of Holocaust survivors.
But in a dramatic expansion of its mission, the foundation is now incorporating testimonies from mass atrocities other than the Holocaust into its archives. Five survivors of the Rwandan genocide are learning the organization’s archiving methods at the Shoah Foundation Institute here, part of an effort to add at least 1,000 interviews with Rwandans to the foundation’s archives.
What does good customer service mean for a nonprofit? To your donor relations? Client or member relations? Community relations? Most organizations have so many different types of relationships it's hard to know where to start, much less fund.
This week Ted Hart speaks with cause marketing and nonprofit branding expert Jocelyne Daw.
The Home for Little Wanderers, the nation's oldest and one of New England's largest child and family service agencies, has selected branding and design firm Corey McPherson Nash to handle its branding strategy. Corey will be responsible for brand strategy stretching across multiple channels for the renowned nonprofit organization.
Through more than 20 programs across Eastern Massachusetts, The Home is a leader in delivering services to thousands of children and families each year through a system of residential, community-based and prevention programs.
Once the immediate crisis passed, many 9/11-related charities broadened their mission to serve more people, such as rescue workers and their families or overseas victims of terror. Others have added educational programs to teach kids what happened on that tragic day.
The key: Adapt, or face irrelevance.
"You can't necessarily make an appeal for something that happened 10 years ago," says Jennifer Adams, CEO of the Tribute WTC Visitor Center in New York. "You have to have a current issue people want to support."
Perhaps if we understand why brand and fundraising are so incompatible, we can reconcile them and live out the rest of our days with pretty design, plenty of revenue and endless rainbow juice for our unicorns.
Orange County, Calif., supervisors approved a $1.5 million contract for a nonprofit’s mental health services program after the nonprofit agreed to change the name of its Promotora Program to include English words. The program is now called Community Outreach Services/Promotora Program.
The contract with nonprofit Latino Health Access to teach its Promotora Program to outside organizations was held up by supervisors two weeks ago after questions on the use of the Spanish word promotora when the program is aimed at educating people across Orange County on how to fight the early signs of mental illness.
