What Fundraisers Can Learn From Zappos
In recent years, Zappos has made a big splash with consumers for delivering exceptional customer service. Don't like those shoes? Zappos hopes you'll call and chat with its friendly reps about it. They'd be delighted to help, no matter how long it takes. And who can forget about free shipping?
But what does good customer service mean for a nonprofit? To your donor relations? Client or member relations? Community relations? Most organizations have so many different types of relationships it's hard to know where to start, much less fund.
- Companies:
- Fountain House
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
