Annual Campaigns

As a former football player, I tried to be prepared for every quarter of the game. I was especially fired up for the fourth quarter. Like football, the final quarter of fundraising, or year-end giving, depends upon focus, preparation, strategic thinking and continual excellent execution...

Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally...

NonProfit PRO asked two of its board members for their best advice on year-end giving. Here's how to avoid the biggest year-end fundraising mistakes from Paul D'Alessandro, founder of D'Alessandro Inc., and Tammy Zonker, founder of Fundraising Transformed...

If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. In my context of layering, it is securing a major gift or pledge in one area while asking them for a second gift or pledge in another or same area...

A nonprofit’s annual appeal is a critical campaign to sustain its good work.

Several blogs ago, I explained why I object to using the word “prospect” when someone talks about a donor.

There are two words in fundraising that cause my stomach to tighten every time I hear them: “prospect” and “annual.”

#GivingTuesday results were way up compared to last year.

2020 has been an uncertain year, with the pandemic throwing all nonprofits’ fundraising strategies out the window.

The unusually high stakes of 2020 have made effective follow-up for #GivingTuesday more critical than ever.