Annual Campaigns

Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.

A lot of factors go into what a nonprofit can fundraise each year, but there’s no better place to start than with your annual plan. 

Are you getting the maximum amount of donations from your fundraising campaigns?

Every year, nonprofit marketers focus on the sprint that is year-end giving from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is!

December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur.

Although it may seem like you are competing with every other fundraiser who is making year-end asks, donors have become more intentional and savvier about how and to what causes they give. It’s a simple fact that has been proven time and again in fundraising studies and research: People give to charity at the end of the year.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them? That's where growth funnels come in.

In this interactive webinar, you will learn year-end fundraising ideas proven to grow revenue and strategies to engage donors.

Can you believe the final quarter of the calendar year is here? For everyone in the nonprofit universe, it is go-time for year-end giving! The pace of work is faster and the urgency to succeed is greater...