Annual Campaigns

The annual fund, as we historically have known it, has evolved. Understand it for what it is, and be prepared to change your processes.

The annual giving campaign is the backbone of nonprofit fundraising. It needs to focus on donor acquisition and retention.

Each year, I urge my clients to begin planning their calendar year-end campaigns around this time of year.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Budgets are tight, and this year-end fundraising has to work in order for many to stay afloat next year.

National Doughnut Day this year marks 82 years of this national day established by The Salvation Army. 

The Red Nose Day USA campaign is an initiative that started back in 2015 by Comic Relief USA.

With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute. 

Nhu Te is joined by Martin Quessenberry of Shriners Hospitals for Children and Scot Chisholm of Classy to talk about #GivingTuesday.

Approximately one out of every three dollars in annual giving is donated during the month of December.