At the sixth annual Bridge to Integrated Marketing and Fundraising Conference held in National Harbor, Md., last week, two fundraising professionals shared 11 best practices and discussed how implementing them helped the Coast Guard Foundation (CGF) and Lighthouse International achieve tremendous results.
The stores are full of spiral notebooks, No. 2 pencils and laptops, so it must be “back to school” time. This is also when many nonprofits begin to think about acquisition again and wonder how they can profitably add new donors to their files.
Unfortunately, organic growth is usually not enough to offset attrition, and online acquisition may not be enough to grow your donor file. So, rather than calculating when attrition will leave you with only one remaining donor (though from experience, I assure you that presenting your board with a graph showing that startling statistic is quite effective), here are four ways to stretch even the smallest direct-mail acquisition budget for maximum impact.
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.
Certain ideas make so much sense that one wonders why no one thought of them sooner. Case in point: Global leaders struggled for decades to think of a way to improve education. Ten years ago, Fred Mednick, Ph.D., started his nonprofit aimed at supporting those who can best provide that education.
Direct-mail giving still overwhelmingly brings in the majority of fundraising revenue, according to Blackbaud's 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.
Acquire new donors. It's a directive that every fundraiser has heard, especially in the recent era of financial instability for nonprofit organizations and donors alike. And it was the topic of a recent DirectMarketingIQ webinar entitled "Acquiring New Donors through Direct Mail: Best practices and case studies from leading fundraisers." (Click here
to access the webinar, as it's still available on-demand.)
Speakers Bob Merrigan, president of Merrigan & Co., and Michael Rooney, partner at Integrated Direct Marketing, answer a few highly relevant questions for fundraisers about acquiring new donors through direct mail.
For many nonprofits, acquisition budgets have been cut to the bone, and attrition continues to eat away at the donor file. Here are 10 mostly low-cost suggestions to build your donor and prospect list, despite the ever-shrinking budget.
