Acquisition

How Welcoming Is Your Donor-Welcome Package?
April 7, 2011

Competition is stiff — new mail solicitations arrive every day. Through the mailbox or the inbox, organizations must build a connection with their donors right from the start to begin long and fruitful relationships. Here are seven ways to improve your welcome package ... and ultimately improve retention.

Personalized URLs Work for Nonprofits
April 1, 2011

Today, every fundraiser understands that direct mail can't do it all. Any campaign needs the other channels, to some extent ... and ideally on the same page. And while the closely coordinated direct-mail and e-mail campaigns are both popular and successful today, perhaps the most effective demonstration of the offline-online marriage is a personalized URL (PURL) campaign.

5 Fundraising Trends for 2011
December 28, 2010

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

SOFII's Choice(s)
November 1, 2010

We'd like to introduce SOFII to those of our readers who don't know about it and share some of the fundraising efforts that have made it into the site's Best of the Best Showcase.