Back to School ... Back to Acquisition

The stores are full of spiral notebooks, No. 2 pencils and laptops, so it must be “back to school” time. This is also when many nonprofits begin to think about acquisition again and wonder how they can profitably add new donors to their files.

I’ve received my first two 2012 calendars from nonprofits seeking donations. They are hard to miss, given the oversized envelope and contents that clearly promise more than just a letter.