3 Answers About Acquiring New Donors Through Direct Mail

Acquire new donors. It's a directive that every fundraiser has heard, especially in the recent era of financial instability for nonprofit organizations and donors alike. And it was the topic of a recent DirectMarketingIQ webinar entitled "Acquiring New Donors through Direct Mail: Best practices and case studies from leading fundraisers." (Click here to access the webinar, as it's still available on-demand.)

Speakers Bob Merrigan, president of Merrigan & Co., and Michael Rooney, partner at Integrated Direct Marketing, answer a few highly relevant questions for fundraisers about acquiring new donors through direct mail.