Integrated Direct Marketing
February 1, 2013
Announcing the 2013 Fundraising Professionals of the Year Awards Fundraising Stars.
June 1, 2011
Acquire new donors. It's a directive that every fundraiser has heard, especially in the recent era of financial instability for nonprofit organizations and donors alike. And it was the topic of a recent DirectMarketingIQ webinar entitled "Acquiring New Donors through Direct Mail: Best practices and case studies from leading fundraisers." (Click here
to access the webinar, as it's still available on-demand.)
Speakers Bob Merrigan, president of Merrigan & Co., and Michael Rooney, partner at Integrated Direct Marketing, answer a few highly relevant questions for fundraisers about acquiring new donors through direct mail.
