Acquisition

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

Relying on multiple fundraising "products" gives your income—and thus, your program funding—more stability. So how do you select your product mix?

There are lots and lots of very good, very worthy nonprofit organizations out there. But how many truly "great" charities are there? You know, nonprofits that run efficient programs, maximize fundraising and operate as a unified, holistic organization?

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are two of those trends, one on donor acquisition and the other on agency/consultant relationships.

Being a one-person nonprofit fundraising shop is a bit like butter spread over too much toast. It covers the bread but so thinly that the taste is barely there. Here is how to make it more manageable.

My scope of work for clients kept broadening until one day I realized that desire for recognition was a much more powerful motivator than I had originally thought. And, I realized that the same human inclinations work in the other parts of my life in which I need to get people to do stuff — leading a company, raising teenagers, serving on boards, trying to buy big-ticket items for less ...

Doing the same thing over and over is relying on increased dollars, donors and gifts without expanding the number of prospects, number rated, number solicited, etc. Break out of Bill Murray's cycle in the movie "Groundhog Day" and the experience of déjà vu. Complete fundraising success depends upon your 360-degree view of the total fundraising process.

Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to a higher level. What's more, there's the real possibility that at least some members of the board will move from being merely donors to become investors — those supporters who are emotionally committed to the ongoing success of the organization.

In his Fundraising Summit presentation, consultant and CFRE Roy C. Jones laid out 10 secrets to acquiring donors online through digital technology.

Join us for this session as we uncover the mysteries of responsive design for your nonprofit website.