Social proof is the concept that a person will follow suit the thoughts and actions already validated by others. On the Internet, marketers have looked to social poof as a measurement of a product or company’s value of credibility. Simply put, people care about what others think and recommend. Nonprofit organizations can leverage social proof to attract new donors and recruit a fresh cohort of supporters.
Here are a few ways you can increase the visibility of your organization’s social proof to harness its power in garnering new support for your organization.