Acquisition

Learn how one organization re-ignited its fundraising fire in the face of risk-averse leadership, slashed budgets and low staff morale.

FundRaising Success is excited to be sitting down with the ALS Association to talk about what's happening in that organization in the aftermath of the social-media phenomenon, the Ice Bucket Challenge.

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I send a gift? Are you answering that question for your reader?

Nonprofit competition is keen. You must create a story that is unique and separates your organization from others in the community.

It can be awful doing the work, even having actual meetings with major donors, and still not have the fundraising results you expect. Here are three tweaks I find help my coaching clients get back on track to reaching their fundraising goals.

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has become a master of reinvention.

Looking for the perfect recipe for donor prospect list segmentation? With just a few ingredients, you can tailor every donor prospect acquisition effort.

The added money to invest in acquisition this year may not be enough to solve all your problems, but if you make it work hard and then show the results of that investment, the challenge to get more may be a bit easier next year, and the year after that.

Everyone is wondering — what's going on with American Cancer Society and its direct mail decision.