It's Your Turn

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

When we seek fundraising training to improve our skills—and get better results—one of those skills is distinguishing between “saying” and “hearing...

First, learn who your most likely donors are, then plan how to reach them. The sort of fundraising training that many seem to receive is from the “ask everyone and anyone” school. This approach will raise money; it won’t raise the most nor will it raise it the longest, however. Why? Because you’re going to spend a lot of your time doing what I call “pandering to the ungiving...

As I heard a development officer giving his tips about major donors, I couldn’t help but think of Maurice Sendak’s classic, “Where the Wild things Are.” In Sendak’s tale, the little boy Max is sent to bed after wreaking havoc in his house...

Feelings are important. Emotions drive many of our decisions—large and small. And yet, we’re not to be “emotional.” Nonprofits take this admonition very seriously as they make their rational—some might say over-rational—appeals for investments in their cause. Prove it with data. Show that we’re on top of this problem. Demonstrate we have the solution to a great social ill...

We’re barely into the New Year, and I’ve already seen a dramatic drop off in the number of those exercising at the gym. I see this every year. Why? Because there’s desire, but no commitment. You don’t change trajectories for the better with a few days of good intentions. The same is true of nonprofits’ who are looking for better fundraising outcomes in the coming year...

For nonprofits, apologizing is effective when it addresses two quite different situations. First, admit the mistakes you make in your programs; the social service program that delivered mediocre outcomes; the performing arts performance that bombed...

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