Larry C Johnson

Larry C Johnson

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, “The Eight Principles of Sustainable Fundraising.” He is the Association of Fundraising Professionals’ 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

Being in Fifth Grade—Strategic Fundraising

When you were in fifth grade, everything was planned. Safe. Secure. You’ve been in school a few years now. You get the drill. You’ve mastered the playground. The challenges of adolescence aren’t even on the horizon...

What’s the Question?

When you ask someone to invest in your cause, what’s the first question that pops into their mind? What’s the one real hurdle you’ll need to vault to get to “yes”?...

The Skunk at the Gala

Since you think you’ve heard all of the objections to holding your annual gala and you believe you’ve answered all of them, I challenge you to work around this one! It’s the granddaddy of strategic fundraising truisms...

Fundraising Training Focused on Human Nature: Dispensing Joy

Fundraisers are trained to raise money. And they do. The fundraising training they receive (if they receive any at all) is focused on money. The more the better. There’s a problem with this approach. Often times, the more you seek money, the less of it you find...

How Many Nonprofit Tech Tools Does Your Organization Need?

We live in the era of high performance tech. Everyone is getting on board—even nonprofits. Or, should I say, especially nonprofits. Your fundraising training never prepared you for all the nonprofit tech tools...

Too Busy? Invest in Fundraising Training

How do I get started building a strategic fundraising program? Get the right kind of fundraising training. What’s the “right kind”? Fundraising training that focuses on fundraising principles, not techniques or tactics...

Your Fundraising Instincts Are (In)Correct

Ever notice how the training that’s offered to help you be a better fundraiser very often has a predictable pattern? It’s the pattern I call “all the cool kids are doing it.” The French might call it the “topic de jour.”...

Fundraising Success: Saying vs. Hearing

When we seek fundraising training to improve our skills—and get better results—one of those skills is distinguishing between “saying” and “hearing...

Pandering to the Ungiving

First, learn who your most likely donors are, then plan how to reach them. The sort of fundraising training that many seem to receive is from the “ask everyone and anyone” school. This approach will raise money; it won’t raise the most nor will it raise it the longest, however. Why? Because you’re going to spend a lot of your time doing what I call “pandering to the ungiving...

Where the Major Donors Are

As I heard a development officer giving his tips about major donors, I couldn’t help but think of Maurice Sendak’s classic, “Where the Wild things Are.” In Sendak’s tale, the little boy Max is sent to bed after wreaking havoc in his house...

How Does It Make You Feel?

Feelings are important. Emotions drive many of our decisions—large and small. And yet, we’re not to be “emotional.” Nonprofits take this admonition very seriously as they make their rational—some might say over-rational—appeals for investments in their cause. Prove it with data. Show that we’re on top of this problem. Demonstrate we have the solution to a great social ill...

Fundraising’s Enduring Myth

We’re barely into the New Year, and I’ve already seen a dramatic drop off in the number of those exercising at the gym. I see this every year. Why? Because there’s desire, but no commitment. You don’t change trajectories for the better with a few days of good intentions. The same is true of nonprofits’ who are looking for better fundraising outcomes in the coming year...

Practice Saying ‘I’m Sorry’

For nonprofits, apologizing is effective when it addresses two quite different situations. First, admit the mistakes you make in your programs; the social service program that delivered mediocre outcomes; the performing arts performance that bombed...

Not For You

When was the last time a nonprofit or well-meaning charity responded to your casual gift with a “Thanks, but this may not be for you,” as they gracefully declined your offering. Huh? You’re probably thinking, “Did I hear you right?”...

But I Want to Be Sure!

Principle 3 of The Eight Principles™ is Leadership Leads™. The governing board and senior staff of an organization are the ones responsible for doing the leaping. Far too often, however, those leading are the ones resisting their role...