Larry C. Johnson

We live in an era when anyone can announce anything to everyone. You’d think that would be a good thing. In most cases, it’s not. Most of the time it’s a race for cheap attention. For nonprofits seeking the unearned notice of followers on social media, it’s quickly turned into a race to the bottom...

Fundraising is a value-for-value proposition. But it’s not the value you’re probably thinking of. It’s not trinkets bought at auctions, dusty trophies or cheesy "thank you" notes. It’s definitely not the momentary feel-good after agreeing to “give a dollar to..." in the check-out lane. So what is it?...

It starts with the best of intentions. Your organization is focused on helping others — some in serious need.

When we decide to give someone a gift, we usually try really hard to get a gift that is meaningful to the person we’re giving it to.

When we’re trying to grow a business or an organization, there are several ways we can do it.

The only way to get things done is to take control of the situation and move forward. Success may be incremental.

When you’re building a fundraising program, it’s never a good idea simply to go with the grain.

We live in an age where people measure themselves against how “busy” they are.

When you ask a nonprofit leader or executive what they need most, the response is almost always “more money.”

No amount of “projections,” predictions based on past experience, can give you any assurance with a revenue-generating event.