Direct Mail X

With #GivingTuesdayNow just two weeks away, your marketing team is gearing up to make it easier for donors to contribute. 

Before you begin a mailing campaign, don’t start with the format. Start with the job it’s supposed to do.

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...