The more attention you pay to other people, the more you notice about what they do and why they do it — the better your life is likely to be. In fundraising, that kind of careful attention and interest in what your donors love may well lead to some large, unexpected gifts.
It’s quite common for an organization that raises $1 million for operating support each year to set a campaign goal of $10 million +.
Before setting a fundraising goal for your capital campaign, you have to test your plans with your largest donors.
In capital campaign fundraising, excited, engaged volunteers are the fuel for success.
I can make a list of capital campaign anxieties longer than your leg.
People don’t give because they have money — they give because they’re committed to your mission, and they believe in what you’re trying to accomplish. So, it stands to reason that you should never ask anyone for a big gift until they know your mission.