It’s quite common for an organization that raises $1 million for operating support each year to set a campaign goal of $10 million +.
Before setting a fundraising goal for your capital campaign, you have to test your plans with your largest donors.
In capital campaign fundraising, excited, engaged volunteers are the fuel for success.
I can make a list of capital campaign anxieties longer than your leg.
People don’t give because they have money — they give because they’re committed to your mission, and they believe in what you’re trying to accomplish. So, it stands to reason that you should never ask anyone for a big gift until they know your mission.
If you’re getting ready for a capital campaign, there is something important you need to know. And it may be the difference between a successful campaign and one that falls short of its goal.