CapitalCampaign PRO

Andrea Kihlstedt is an author, speaker, trainer and founder of Capital Campaign Masters. She literally wrote the book on launching successful capital campaigns: "Capital Campaign Masters, Strategies that Work," fourth edition coming this fall.

Her company, Capital Campaign Masters, offers pre-campaign planning services: coaching, board readiness workshops and online courses to help get organizations ready for a successful capital campaign. Kihlstedt also created the TRY THIS blog, which looks under the surface of human behavior to find the simple but powerful lessons about wholehearted living.

Find her on Twitter at @andreakihlstedt and @capcampaignmasters.

The capital campaign industry has been operating more or less the same way for nearly a century. But now, fueled by the Internet, the traditional models are being replaced by new, more efficient systems and practices...

Complex capital campaign meetings are the new normal. In fact, it’s becoming rare to be part of a meeting where everyone is sitting around the same table. Some people attend in person. Others phone in. And yet, others attend via video conference.

When you think about the case for support, do you immediately think “brochure?” Do you imagine a beautiful, glossy multipage piece with wonderful images of the families you serve or the animals you save? Perhaps you imagine a donor reading it and being moved to write a big check...

If one of your largest donors asked you what would transform your organization—what would “take it to the moon” in terms of helping more people and having more impact—would you have an answer? Though capital campaigns are usually more practically focused than that, if you’re in a capital campaign, you ought to have an answer to the question…

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