Allison Ebner

Allison Ebner

Allison Ebner is content editor for Promo Marketing, NonProfit PRO and Print+Promo. Reference any animated movie, “Harry Potter” character or ’80s band and you’ll become fast friends.

Bernie Sanders Launches Nonprofit, Staffers Immediately Resign
August 26, 2016 at 10:53 am

Sen. Bernie Sanders wants to assure his supporters that his bid for president—and the ensuing shake up and movement within the Democratic party—was not for naught. On Wednesday, the Vermont senator announced the creation of Our Revolution, a 501(c)(4) political organization, The New York Times reported. But things haven’t exactly gotten off to a smooth start...

Mark Zuckerberg Sells $95M in Facebook Stock for His Charity
August 23, 2016 at 11:28 am

In December, Mark Zuckerberg and his wife Priscilla Chan launched the Chan Zuckerberg Initiative (CZI), pledging to donate 99 percent of their Facebook shares, worth approximately $45 billion, over their lifetimes to further the cause. Now, the couple is making moves to keep their promise by making the first cash infusion into the for-profit charitable initiative...

3 Ways Your Nonprofit Can Use 'Pokemon Go'
July 14, 2016 at 11:26 am

With an estimated 7.5 million U.S. downloads of "Pokémon Go," that is a whole lot of people who are getting outside, discovering new areas and meeting new faces. So how can your nonprofit use this rocketing app to its benefit? Beth Kanter rounded up a great collection of how nonprofits have been using the game to their advantage. Here’s what we took away from their efforts...

Gun Shop Cancels AR-15 Raffle Fundraiser for Orlando
July 11, 2016 at 11:27 am

Dubbed “The Most Wanted Gun in America” by The New York Times, the AR-15, a semi-automatic rifle available to citizens, is turning out to be a popular choice for fundraiser giveaways. (No, really.) But when Second Amendment Sports, a gun shop in McHenry, Ill., announced it would join the trend and raffle off a Smith & Wesson AR-15 modern sporting rifle to benefit the victims of the Orlando shooting, it hit a snag. The law...

Charity Spends Pennies to Raise Hundreds Using App Loophole
July 8, 2016 at 10:24 am

A penny earned is a lot more than a penny spent. At least for WaterIsLife, a charity dedicated to providing clean water to those in need. It teamed up with Deutsch New York for a particularly creative attempt to reach out to Millennials via Venmo, a mobile payment app, AdWeek reported...

Facebook Helps 160 Million U.S. Users Fundraise for Favorite Nonprofits
July 6, 2016 at 9:29 am

Add this to the list of reasons donor relationships are so important. Last week, Facebook announced its latest feature to benefit nonprofit organizations. U.S. Facebook users will be able to create dedicated fundraiser pages to raise money for causes close to their hearts, USA Today reported. On the pages, users can share their stories, add photos and videos, set fundraising goals, and invite friends to donate to verified nonprofits without ever leaving Facebook...

3 Lessons From the Trump Fundraising Email With the 60 Percent Spam Rate
June 28, 2016 at 12:34 pm

On June 21, supporters on Trump’s mailing list received the first fundraising email the campaign has ever sent with the subject line, “The First One.” Well, they were supposed to. According to Ad Age, nearly 60 percent (59.3 percent, if you want to get specific) of those emails went straight to the spam folders. Only 12 percent of recipients opened the email and 6 percent of recipients deleted it without reading...

Kimbia CEO to Forfeit Salary in Plan to Address Give Local America Debacle
May 11, 2016 at 8:00 am

In an effort to make good with participating nonprofits and repair its own reputation, Kimbia, the technology platform and solution provider for Give Local America, has announced a multi-phase plan to help nonprofits achieve their goals and mitigate any loss brought about by the technological snafu that brought nonprofits' websites and fundraising efforts to a crashing halt on May 3...

'Star Wars' Charity Event Forced to Change Theme After Lucasfilm Cease-and-Desist Order
May 9, 2016 at 9:34 am

Hard to see, the Dark Side is—especially when you can’t use your lightsaber to light the way. Newmindspace, a Toronto-based nonprofit, has rebranded its popular charity lightsaber battles as the “Cats in Space Tour” after it received a cease-and-desist letter from Lucasfilm’s lawyers for using trademarked terms, the Toronto Star reported...