The Enlightened Path for Fundraisers
The problem is, donors don’t respond to fundraising — they respond to what organizations do. As long as program and fundraising operate in separate silos, your ability to truly connect donors with your mission will be spotty at best.
The Old Way: Nonprofits raise general funds and allocate according to their own needs and judgment.
The Enlightened Way: Donors fund projects and areas of their own choosing.