The Enlightened Path for Fundraisers
What would happen if you called a fundraising campaign and nobody showed up? It could happen.
Donors are changing. They’re asking for more involvement with the charities they support. They need to know and feel their giving makes a difference. They want more information and more connection.
The tried-and-true ways we’ve used to interact with donors must change if we want to meet and serve the new donors. Here are some ways enlightened nonprofits can change in the coming years:
- Companies:
- Merkle|Domain
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