The Enlightened Path for Fundraisers
A great fundraising brand is one that’s about donors. It centers around the human face of the organization’s work. It’s emotional and exciting. It’s understandable and readable. It always shines the light back on the donor.
Some of these changes are going to be wrenching, painful, maybe even impossible for nonprofits to make. But those that take the enlightened path will be rewarded with loyal donors who care about their work and give a lot of money.