The Enlightened Path for Fundraisers
Ultimately, if you really want to engage with donors at a meaningful level, you’ll develop personalized, custom-tailored communications based on donor preferences and behavior.
The Old Way: Nonprofits seek a large quantity of donors.
The Enlightened Way: Nonprofits seek quality donors.
Getting a zillion low-dollar gifts at a sufficiently low cost has been the name of the game — and has kept many fundraising programs afloat for decades. Trouble is, low-dollar donors also tend to be low-involvement donors: They have lower retention rates and they upgrade less.