Two New Political Lists From Time Inc.
Press release (Oct. 18, 2011) — Time Inc. is making available two new lists that offer expanded political selectivity for more accurate targeting, available from Infogroup.
Time Inc. Political Party Masterfile
The new Time Inc. Political Party Masterfile gives mailers the ability to target Democrats, Republicans, Independents, and Registered Voters — No Party from the Time Inc. universe of 15MM active subscribers. This self-reported political data can be selected in combination with any geographic, source, recency, gender, demographic, interest and purchase data variables — on both postal and email address orders.
3,356,502 Active Republican Subscribers
4,849,294 Active Democratic Subscribers
89,907 Active Independent Subscribers
2,853,876 Active Registered Voter - No Party
3,660,458 Active Political Party @ Email
1,090,931 Active Republicans @ Email
1,628,198 Active Democrats @ Email
20,162 Active Independents @ Email
921,167 Active Registered Voters - No Party @ Email
This new masterfile includes subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People, People en Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.
Time Inc. Democrats and Republicans – Modeled Names
New political models provide incremental volume of qualified republican and democratic prospects for mailers targeting smaller regions. Through a logistical regression discriminate model, Time Inc. has identified the subscriber households with unknown political party affiliation that are most likely to be democratic, and most likely to be republican.
2,217,000 Active Modeled Republican Subscribers
3,783,700 Active Modeled Democratic Subscribers
Modeled political segments include subscribers to All You, Coastal Living, Cooking Light, Entertainment Weekly, ESSENCE, FORTUNE, GOLF Magazine, Health, InStyle, Money, People, People en Español, People StyleWatch, Real Simple, Southern Living, Sports Illustrated, Sunset, This Old House, and TIME.
Mailers with environmental, civil/equal rights advocacy, political, cultural/arts, public broadcasting, health offers and more can find the responsive segments they seek through these two masterfiles.