Sports Illustrated

Super Bowl, Super Person: Peyton Manning’s Dedication to Charity
February 7, 2014

When you have a public campaign, it is helpful that you secure a public figure to be an honorary chair and spokesperson, like Peyton Manning, for your organization if at all possible. That person, however, must have the same values, mission and, in many ways, be an extension of the organization.

E-philanthropy Tips From the U.N. Foundation
September 11, 2007

Dick McPherson’s new book, “Digital Giving: How Technology is Changing Charity,” is a comprehensive yet highly digestible volume that marries McPherson’s sage insights with real-life case studies, tips and observations from myriad nonprofit fundraisers and consultants. In it, McPherson, president and creative director of Malvern, Pa.-based McPherson Associates, breaks down e-philanthropy to its essential elements and details how those elements need to be addressed by nonprofits hoping to raise money and awareness online and through other new technologies. Here, an excerpt that outlines tips for success from Katherine Miller, director of communications for the United Nations Foundation, which recently partnered with Sports Illustrated and the