Tips on Turning Tiny Campaigns Into Big Money

More and more, charities are adding microcampaigns to their fundraising strategies. A microcampaign is any program conducted by an individual, over a short period of time, targeting a relatively small fundraising goal. It sounds simple, but it can be quite effective.

As organizations realize the advantages peer-to-peer fundraising has over traditional charity-to-donor appeals, microcampaigns are beginning to form an integral part of the “isosceles donor triangle.” Considering the nuances of this type of fundraising, there are three key elements to making sure your microcampaign is as successful as it can possibly be.