Three Tools to Help Engage Members Online

In the book “Major Donors: Finding Big Gifts in Your Database and Online,” authors Ted Hart, James M. Greenfield, Pamela M. Gignac and Christopher Carnie discuss some online tools that organizations can use to keep members, specifically major donors, engaged and involved. They are:

1) Weblogs. A blog written by a staff member can keep members informed on the progress of a campaign or program, engaging high-dollar members by putting them in direct contact with those carrying out the work their dollars make possible. And if you are an advocacy organization, including blogs from activists with first-hand accounts of the work that’s being carried out in the field puts a personal face on the work the organization does.