For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.
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A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com American Mail Responders — Children’s Books Reading: Target more than 12.5 million consumers who enjoy reading children’s books. Price: $95/M. Call: Paramount Lists, 800.723.5478; or visit www.paramountlists.com America’s Voice — Children’s Advocate Donors: Target 536,792 child-welfare donors who place great importance on issues that affect our nation’s children. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net Avenue W — Degrees Online For Women: Target more than 1 million women who want to receive an
Read MoreIFC Roundup: Major Donors — The Personal View
[Chris Carnie is founder of Factary, Europe’s only consultancy focused on strategic funders — major donors, foundations, companies and government. It operates from bases in Spain, Belgium and the U.K. At the 27th International Fundraising Congress, which took place in the Netherlands last week, Chris and colleague Martine Godefroid presented a session titled Major Donors — The Personal View. Here, he presents a synopsis of that session.] It’s hard to start a major-donor program if you don’t know what a major donor looks like. That’s why we invited a philanthropist and an advisor to philanthropic families to give us their personal views at last
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