Donors

For fundraisers, the first quarter of the year is as much a time to look back as ahead. It’s a time to find out how year-end appeals tallied up, to assess how winter events performed and perhaps to report back to the board on what it all means.

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[Chris Carnie is founder of Factary, Europe’s only consultancy focused on strategic funders — major donors, foundations, companies and government. It operates from bases in Spain, Belgium and the U.K. At the 27th International Fundraising Congress, which took place in the Netherlands last week, Chris and colleague Martine Godefroid presented a session titled Major Donors — The Personal View. Here, he presents a synopsis of that session.] It’s hard to start a major-donor program if you don’t know what a major donor looks like. That’s why we invited a philanthropist and an advisor to philanthropic families to give us their personal views at last

Members are defined as those who belong to something — be it a group, a club, etc. But most organizations realize that while belonging is the beginning, they need to do more to engage members than just merely exist. Most members belong to an organization because they desire a heightened level of involvement with it and its cause, and to become connected to other like-minded members. Thanks to the Internet, communicating with all constituents and keeping them up to date with current events and projects your organization is working on is easier and cheaper than ever. In the book “Major Donors: Finding Big Gifts