James M. Greenfield

Members are defined as those who belong to something — be it a group, a club, etc. But most organizations realize that while belonging is the beginning, they need to do more to engage members than just merely exist. Most members belong to an organization because they desire a heightened level of involvement with it and its cause, and to become connected to other like-minded members. Thanks to the Internet, communicating with all constituents and keeping them up to date with current events and projects your organization is working on is easier and cheaper than ever. In the book “Major Donors: Finding Big Gifts

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