Lancaster Yeshiva Center
* E-mail addresses: It’s terrific that Lancaster Yeshiva Center provides e-mail contact information for everyone on staff. But we recommend that the domains be consistent. Everyone should have an e-mail address that ends in @lancasteryeshiva (.com or .org). A simple change like that increases the perception that the organization is cohesive, professionally run and organized.
Last but not least
Lancaster Yeshiva Center is securely processing donations online through Google Checkout. Since Google has waived its transaction fee for nonprofits through late 2008, 100 percent of gifts goes directly to the organization itself. On the flip side, the donations-processing form displays Google’s brand and not the look or design of the nonprofit organization. Another option would be for Lancaster Yeshiva Center to use Network for Good (which offers online donation processing for any nonprofit listed by GuideStar). Although there is still no unique branding and a 3 percent transaction fee, donors can make recurring donations, designate gifts to a specific fund, and make a gift in honor or memory of someone.
Now that the world is at its doorstep, we suggest Lancaster Yeshiva Center implement a few inexpensive online best practices to reassure donors, parents and prospective students alike about the value of its work and capacity to truly transform lives. FS
To have your nonprofit’s Web site critiqued here, send an e-mail with the URL and your contact info to firstname.lastname@example.org