Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).

LANCASTER, Pa., April 15, 2009, USA TODAY — The Community First Fund has spent 17 years proving that lending to poor people is good business. It may soon get millions of dollars in fresh capital to help press its case.

Unlike print, online communications can instantly communicate to the world at a relatively low cost. In the past 10 years, organizations with fairly specific audiences (for example, those serving a particular neighborhood, faith or point of view) have been able to welcome the world to their (virtual) doorsteps.

More Blogs