Lancaster Yeshiva Center
* Domain name: It’s getting rarer and rarer for a nonprofit to use a .com instead of a .org. A .org on the back of its name instead of a .com would immediately tell a donor that Lancaster Yeshiva Center is a nonprofit organization, ready to receive tax-deductible donations.
* Goals and audience: It’s not immediately clear that Lancaster Yeshiva Center caters to Jewish students from around the country, i.e., not just in Lancaster. How about including some demographic information in the mission statement or homepage, so that it’s clear from the start that a Jewish family in Des Moines, Iowa, also might benefit from the organization’s work?
* Program descriptions: Lancaster Yeshiva Center would benefit from adding more information about its programs. We found quite a bit of information about it from other sources — the organization might even consider repurposing the copy on its GuideStar profile for its own site.
* Admissions: Adding an admissions area to the site would be relatively easy within the current structure and might cover such topics as admission requirements, a schedule with dates for interviews and notification, an online application, and stories or testimonials from alumni. Many other schools do this well — a quick survey of the competition usually is a great way to start when figuring out what to include on your site.
* For donors: Lancaster Yeshiva Center could add some simple benefits for recognition to help donors feel more connected to the lives they positively impact through their support. Maybe donors are listed in a regular newsletter. If there are tangible benefits for donating, list them. In the section for planned giving (which is one of the most intimate forms of giving), using an “info@” e-mail address is a bit too impersonal. Adding a name, a direct phone number and e-mail address here would be appropriate for the intimacy inherent in this type of giving.