Study Finds Internet is Favored Way for Major Donors to Engage With Nonprofits

Seventy-two percent of major and mid-level donors believe that donating online is more efficient than offline and helps charities reduce administrative costs.

This was a key finding from a national research study of the online behaviors and attitudes of the “wired wealthy” — individuals who donate a minimum of $1,000 dollars annually to a single cause and give an average of $10,896 to various charities each year, with a median gift of $4,500.