April 8, 2008 at 4:00 am
Seventy-two percent of major and mid-level donors believe that donating online is more efficient than offline and helps charities reduce administrative costs. This was a key finding from a national research study of the online behaviors and attitudes of the “wired wealthy” — individuals who donate a minimum of $1,000 dollars annually to a single cause and give an average of $10,896 to various charities each year, with a median gift of $4,500. The study, from on-demand constituent relationship management software and services provider Convio, integrated marketing and fundraising services provider Sea Change Strategies and full-service custom research firm Edge Research, began in the
