Social Search: Changing the Game on Search Engine Rankings

While this process is still required, outside influences have started to erode positioning. Google’s universal search (search results that include Web sites, blogs, video, music, books and other indexed content) already is affecting positioning of many sites on its search engine. When a search on Google yields listings that include many media types, companies might find that they have lost top positioning, in many cases, hurting traffic that is generated from search engines.