The Direct Marketing Educational Foundation (DMEF) today announced the winners of its 2012 Rising Stars Awards, and its 2012 Corporate Commitment Award. The awards recognize emerging leaders in the direct and interactive marketing field who serve as mentors to others.
The Direct Marketing Educational Foundation (DMEF) today announced the election of new officers and 11 new members to its Board of Trustees for 2010-2011. The terms commenced earlier today at DMEF’s Annual Meeting, which was held at the Fairmont Hotel in San Francisco, California.
The DMEF Board of Trustees elected Richard Hochhauser, former president and chief executive officer, Harte-Hanks, Inc., as chairman. A marketing veteran, Hochhauser retired from Harte-Hanks in 2008, after 33 years of service.
A recent report from global Internet information provider comScore indicates that more than 750 million people conducted online searches during the month of August 2007, and that amounts to 95 percent of the world’s Internet audience. These days, no one questions the value of search engine marketing — but there remains uncertainty about specific search marketing strategies and tactics. Increasingly, marketers are hearing about — and are being compelled to evaluate — social search. Should companies be paying attention, or is this just a phenomenon that will pass? Since its inception in the mid-1990s, search engine optimization has been a necessary marketing
Fundraising professionals need to stay up to date on why multichannel marketing makes sense — both the know-how and the know-why. * True or False: If your donor or member base is 55+, you are safe to ignore the Web in your fundraising marketing strategy. Answer: FALSE. Young seniors (55 to 64) experienced the birth of the Internet in the workplace, and their online behavior today mirrors mainstream younger audiences. Retired seniors (65 to 69) have discretionary income and most own computers. Their online numbers are large and increasing, driven in part by their communication with grandchildren. Thirty-five million U.S. baby