Social Search: Changing the Game on Search Engine Rankings

Jeannette Kocsis is vice president, digital marketing, for San Antonio-based Harte-Hanks Inc., a worldwide, direct and targeted marketing company. Reach her at jeannette_kocsis@harte-hanks.com. This article originally appeared in the Jan. 10 issue of eM+C Weekly, the weekly e-newsletter of FS sister publication eM+C.