Social Search: Changing the Game on Search Engine Rankings

Meanwhile, the Web has not stood still over the years, waiting for everyone to catch up. Increasingly, users are taking control of the content, whether through blogs or sites that encourage participation. Wikipedia is one of the best examples. The “wisdom of crowds” often makes Wikipedia a source of information regarded by its users as delivering a higher degree of accuracy than many other places online. On Wikipedia, users are able to contribute content to subject categories and can edit content submitted by others. The result is content that is agreed upon by the online community at large. And through its search-friendly architecture and volume of content, Wikipedia often is listed among top natural search results.