Social Search: Changing the Game on Search Engine Rankings

The first step is to determine how social search is affecting the company today. Visit Web sites that use tagging and perform searches to see how people are tagging the site. If the keywords are off-base, it might be just one visitor’s perspective. But it also could be that the Web site is failing to provide relevant content for a given keyword from the user’s perspective. Perform searches on Google and Yahoo! for blogs that are associated with the company or products, and once in those blogs, gauge how visitors feel about the company, Web site or products.