Smart decisions and successful execution key to maximizing limited resources.

By Timothy Churchill

GoodDogz.org
11160-C1 South Lakes, # 720
Reston, VA 20191
571.233.4557
www.gooddogz.org
Annual operating budget: $25,000

GoodDogz.org is a Reston, Va.-based nonprofit that informs people about dog selection and care, and assists canine rescue groups with a variety of responsibilities. Founded in 2003 by Beth Jackson, GoodDogz is — for now, at least — 100 percent volunteer-based. Jackson, who has spent many years working at animal sheters, believes public education is crucial to establishing solid and humane relationships between people and their dogs — and to making sure dogs remain in good homes instead of going to shelters. Here, Jackson talks with FundRaising Success about development victories and difficulties her organization has faced so far, and outlines its plans for growth going forward.

FundRaising Success: How do you fund your mission?
Beth Jackson: We primarily hold fundraising events such as dog walks, pet photos with Santa and an annual gala. We also accept cash donations — on- or offline — and vehicle donations. We are also in the process of approval for the Combined Federal Campaign. [CFC is a workplace charity program that promotes philanthropy among federal employees.]

FS: What are some of your fundraising strengths?
BJ: GoodDogz.org has been able to establish a solid foothold in the metro D.C. area by offering consistent, effective animal welfare programs and events. By differentiating ourselves from traditional animal welfare groups, we still have that “new and interesting” appeal that is especially helpful.

FS: Can you think of any fundraising weaknesses?
BJ: Our fundraising efforts are primarily event-driven, which is resource-intensive. We hope to expand our reach through other avenues such as social networking, traditional giving, planned giving, etc.

FS: What are some new ways in which you plan to attract new donors and other supporters in the near future?
BJ: We are currently developing a campaign that will allow us to utilize social media as an effective way to reach potential donors and supporters. We plan to roll out this program in early 2008. We are also assembling a group of influential members of the DC/MD/VA (and potentially national) community to assist us in taking our fundraising to a new target audience.