Fans of a Good Cause
Who do you picture when you think of a sports fan? A big, shirtless guy beating his painted chest with his fists?
Sure, sports fans are a passionate bunch. But if your nonprofit strategizes properly, you might get that guy — and his passion — on your side.
The world of sports has a rich history of generosity. When Hurricane Katrina ripped through New Orleans, the NFL donated $1 million to assist victims. Baron Davis of the Golden State Warriors contributed $50,000 to the American Red Cross National Disaster Relief Fund. Chris Duhon of the Chicago Bulls partnered with the Federal Emergency Management Agency to assist victims in his hometown of Slidell, La.