Awards2007 Fundraising Professionals of the Year Awards by Margaret Battistelli, February H **2007 Gold Awards for Fundraising Excellence by Margaret Battistelli and Abny Santicola, September H **BrandingNet Gain: The Young and the Restless by Nick Allen, February GFundraiser Confidential: The Pursuit of Brand Happiness by Todd Baker, May GTag(line)! You’re It! by Richard Deveau, September…
Read MorePerson: Christine Weiser
For Honor and Country
As the debate continues over the crises in Iraq and Afghanistan, politicians and the media often reference the many sacrifices of the active military forces. These passionate troops have left behind families, friends and jobs to serve their country. Who are these servicemen and women, and what philanthropic causes do they care about?
Read More‘You Can Make a Difference’
The homeless epidemic in the United States is not something most Americans like to talk about — especially since we live in one of the richest nations in the world. But the sad fact remains that anywhere from 700,000 to 2 million people are homeless in America, according to estimates of the National Law Center on Homelessness & Poverty.
Read MoreFans of a Good Cause
Who do you picture when you think of a sports fan? A big, shirtless guy beating his painted chest with his fists? Sure, sports fans are a passionate bunch. But if your nonprofit strategizes properly, you might get that guy — and his passion — on your side.
Read MoreConcentrated, Creative Outreach
There are literally millions of diseases — some fatal, some rare, some affecting children, some other demographics. And behind each of them is a group of people who are passionate about finding a cure. And most of them depend on private donations to fund their efforts.
Read MoreMission Focus: Reproductive Rights Issues
According to the Planned Parenthood Federation of America’s Web site, approximately 750,000 U.S. teens will become pregnant this year, and nearly 4 million will contract a sexually transmitted infection — in part because they don’t have access to the information they need to make responsible decisions about their health.
Read MoreWeb Exclusive: Small Scope, but Not Small Time
Community-based organizations come in many flavors: small, large, health-centered, arts-centered, etc. They’re as varied in scope and size as the communities they represent. But they do have one thing in common: They are distinctly qualified to directly impact their surrounding cultures.
“Community-based programs are unique to fundraising efforts because of the potential impact they have on emerging and existing issues within their specific community — and also because of the organizations’ vast knowledge and connection to their community,” says Monique Hanson, chief development officer of the YMCA of the United States.
Read MoreThe Force Can Be With You
Long before 9/11, firefighters and police officers were considered heroes. And they should be. Consider these statistics from the National Volunteer Fire Council:
Read MoreResuscitating Your Campaign
Healthcare institutions certainly have come under fire in the past few years. As new reports emerge about failing emergency rooms, overworked staff at understaffed hospitals, insurance issues, and skyrocketing medical expenses, the challenge to raise funds for nonprofit healthcare groups has never been greater.
Couple this with a lack of public education about the difference between for-profit and nonprofit medical facilities, and this challenge becomes even bigger.
Read MoreDo You Know What Boys Want?
Men are a somewhat forgotten demographic in the fundraising world. Nonprofits have long created campaigns that target women, minorities or other specific groups, but men seem to fall by the wayside, lumped into other general campaigns.
This probably is a mistake. Those few groups that do target men as potential donors find that while men give to fewer causes than women do, they give more to those causes they support — and there are some proven ways to make your work their cause.
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