Salvation Army Raised $130 Million During 2008 National Fundraising Campaign
The Salvation Army kicked off the 2008 Red Kettle Campaign with the Dallas Cowboys and the chart-topping Jonas Brothers band. The Jonas brothers (Kevin, Nick, and Joe) performed at the 12th annual Red Kettle Campaign in front of a nationally television audience at halftime of the Dallas Cowboys Thanksgiving Day game to support the Army. Jonas Brothers also hosted their own Online Red Kettle and took part in various promotional activities. Nearly $1.2 billion has been raised in the 12 years the Army has worked alongside the Dallas Cowboys.
From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States. As part of the drive, more than 25,000 Salvation Army volunteers fan out across the country to ring bells and solicit spare change donations to the iconic red kettles from holiday shoppers. The nickels, dimes, quarters and dollars (and the occasional diamond ring or gold tooth) are all used to help those in the communities where they were raised. Last year, the funds helped The Salvation Army serve nearly 29 million Americans in need, including nearly 5 million who received holiday assistance such as toys, coats, rent and utility aid, among other services.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 128 years in the United States. Nearly 29 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.