Salvation Army Raised $130 Million During 2008 National Fundraising Campaign
To help spur donations in 2008, The Salvation Army offered new tech-savvy ways to give. For donors who don't regularly carry money, the Army tested cashless red kettles in Denver, CO and Dallas, TX, that made it possible to donate via credit or debit card. Also, several locations piloted a text messaging service that allowed cell phone users to contribute via their phone bills. Internet giving, meanwhile, rose an impressive 28 percent this year for a total of $10 million during Christmas.
"This year we reached a new generation of donors we've never been able to reach before through the use of high-tech tools like cashless kettles, the Online Red Kettle, and the iPhone," said Commissioner Gaither. "We also started using social networking sites like Facebook and Twitter, which allows friends and family of our supporters to donate more easily than years past via the internet."
In addition, The Salvation Army worked with several corporate partners, which hosted kettles at stores, ran Red Kettle events, made direct donations, and/ or engaged in other promotional activities, including:
* The Kroger Company's well-known grocery banners hosted kettles at store locations across the country, raising $10.6 million, or 8 percent of the campaign total;
* Melodeo, a provider of digital media, developed The Salvation Army Holiday Music application for the iPhone, which played a variety of classic Christmas songs. The application sold for $2.99, with $1 going to the Army;
* The National Hockey League (NHL) hosted Online Red Kettles on team websites, which saw hockey fans to donate to the Army's Online Red Kettle Campaign;
* Shell Oil raised $100,000 for The Salvation Army through the "Change is Good, Giving is Better" promotion;
* Target made two separate $1 million donations to the Campaign and also sold Salvation Army Christmas items, including ornaments and CDs in stores with a percentage of the proceeds going to the Army.