NASHVILLE, Tenn., November 19, 2009 — Synergy Production Group today announced the 2010 launch of the Hoops of Hope All-Stars Tour to raise funds for projects benefiting AIDS orphans in Africa. Deemed "the world's largest free throw festival," the events will take place across 12 cities throughout the United States, beginning in April through August 2010.
Donations to The Salvation Army's iconic red kettles set a new national record of $130 million in 2008, surpassing the previous record of $118 million set in 2007. The $130 million raised represents a 10 percent growth in donations year-over-year — the largest one-year jump since 1997.
As nonprofit organizations continue to face increased competition and economic stress, leveraging technology and special event strategies for fundraising and awareness can prove valuable in helping organizations successfully achieve their goals and more effectively move people to support their mission. Convio and Event 360, Inc., with support from the Run Walk Ride Council, compiled five best practices that nonprofits can implement to increase fundraising growth and event participation based on joint research into some of the nation’s most successful charity fundraising events.