RKD Group, GivingTuesday and Positive Equation Launch Monthly Giving Awareness Week
Credit: Monthly Giving Awareness Week
RKD Group, GivingTuesday and Positive Equation are proud to announce a new collaborative initiative to establish the first Monthly Giving Awareness Week, running May 12–16, 2025.
Throughout the week, nonprofit professionals can expect a suite of impactful resources designed to grow their monthly giving programs, including webinars, blog posts, infographics, podcast episodes, downloadable guides and more.
The announcement also marks the formation of the Monthly Giving Task Force—a collaborative brain trust of nonprofit thought leaders, strategists and practitioners dedicated to elevating recurring giving practices across the sector.
"This partnership reflects our bold commitment to community and collaboration," said Tim Kersten CEO of RKD Group. "We're building a new era of strategic partnerships in 2025—and this is just the beginning. By uniting with organizations like GivingTuesday and trusted voices like Dana Snyder, we're creating spaces where shared insights lead to exponential impact."
Monthly giving remains one of the most powerful yet underutilized tools in a nonprofit's sustainability toolkit. The goal of Monthly Giving Awareness Week is to foster innovation, share actionable strategies, and inspire nonprofits to build reliable donor pipelines.
"GivingTuesday was founded on the belief that generosity is a universal value," said Woodrow Rosenbaum, Chief Data Officer at GivingTuesday. "Recurring giving is a reflection of that belief in action. We're excited to co-create this space with RKD and Dana to uplift strategies that truly work."
"This week is about uniting the nonprofit community around a shared mission—because real growth happens when we step outside our own walls," said Dana Snyder, Founder of Positive Equation. "It's not just about building internal habits around recurring giving but inviting donors into that rhythm, too. Together, we can shift behavior and create lasting impact."
Learn more about and get involved with Monthly Giving Awareness Week here.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
