Qgiv Report: Data Suggests Gmail, Safari and Mac Users Are Most Charitable

Press release (Dec. 6, 2012) — Qgiv, an online and mobile donation solutions provider, released "Technology's Impact on Charitable Giving Trends," its first annual report highlighting how a donor's technology choices impact charitable giving. Based on the analysis of more than 320,000 donations across 165,000 users, Qgiv found that Gmail, Safari and Mac OS users averaged more per donation than their technology counterparts.
Technology's Impact on Charitable Giving Trends 2012 - Analysis and Findings

The findings are based on sampling a year's worth of individual donations to more than 1,000 charitable organizations of all types. Qgiv analyzed the connection between donation amounts to all charities using the Qgiv platform and the donor's technology choices, highlighting the related giving trends. Charities on the Qgiv donation platform include religious organizations, educational institutions, philanthropic organizations and more. The findings include:

• Charitable Giving - Unique Domain Email Users Most Generous: Donors using a unique domain name — one for personal domains or corporate email addresses — gave 13 percent more per donation than the next highest per donation amount, generated by Gmail users. Average donation amount by email type from November 2011 - November 2012:
  • Unique/Corporate/Other email-$165 per donation
  • Gmail - $143 per donation; (13 percent less than unique/corporate email donors)
  • AOL - $138 per donation; (16 percent less than unique/corporate email donors)
  • Hotmail - $128 per donation (22 percent less than unique/corporate email donors)
  • Yahoo - $120 per donation (27 percent less than unique/corporate email donors)

• Safari Users Win the Charity Browser War: Donors using the Safari browser gave 9 percent more per donation than the next highest per donation amount, generated by Chrome users. Average donation amount by Browser type from November 2011 - November 2012:
  • Safari - $168 per donation
  • Chrome - $153 per donation (9 percent less per donation than Safari users)
  • FireFox - $140 per donation (17 percent less per donation than Safari users)
  • Internet Explorer - $138 per donation (18 percent less per donation than Safari users)