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Qgiv, an online and mobile donation solutions provider, released "Technology's Impact on Charitable Giving Trends," its first annual report highlighting how a donor's technology choices impact charitable giving. Based on the analysis of more than 320,000 donations across 165,000 users, Qgiv found that Gmail, Safari and Mac OS users averaged more per donation than their technology counterparts.
Nonprofits have a new tool to better understand online giving thanks to Donation University. The free, Web-based guide was created by online-donation gateway Qgiv to help people understand how payments make their way from donors to organizations. “Everything in Donation University was built on the idea that people were genuinely confused about the world of online giving,” says Peter Rudden, Qgiv’s director of marketing. “We felt the best way to address these concerns and provide the necessary guidance to those seeking to accept donations via the Web, including recurring donations, event registrations and other payment options, was to create an educational Web site.