Getting Schooled in Online Giving
August 20, 2008

Nonprofits have a new tool to better understand online giving thanks to Donation University. The free, Web-based guide was created by online-donation gateway Qgiv to help people understand how payments make their way from donors to organizations. “Everything in Donation University was built on the idea that people were genuinely confused about the world of online giving,” says Peter Rudden, Qgiv’s director of marketing. “We felt the best way to address these concerns and provide the necessary guidance to those seeking to accept donations via the Web, including recurring donations, event registrations and other payment options, was to create an educational Web site.